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May 25, 2002
FOR IMMEDIATE RELEASE

New Firm Helps Local Businesses Grow Through Acquisitions; Hopes to Help Bring More Jobs to Sacramento Economy

Roseville, CA: Sacramento–based entrepreneur Curt Rocca today announced the formation of DCA Partners, a strategic business development firm which assists companies looking to augment their internal growth by acquiring or merging with other companies. One of his primary target markets is helping Sacramento–based companies expand by acquiring other companies.

“Sacramento has an unfortunate track record of seeing many of its most promising companies acquired by companies outside our region,” says corporate attorney Roger Linn of Weintraub Genshlea Chediak Sproul. “It would be nice to see those tables turn so that more of our locally–based companies were on the acquiring side of the equation, thereby keeping those jobs here in the local economy. I think we would all like to see more companies establish Sacramento as their headquarters, rather than a remote branch location or distribution center.”

“Never before have mergers and acquisitions played such an important role in the growth and future of American business and, in my opinion, never before have there been more attractive acquisition opportunities than there are today,” says Rocca, who serves as the Managing Partner of the firm.

“However, many companies are not experienced at assessing these strategic opportunities and developing a strategy to pursue them,” Rocca continues, “That’s where we come in.”

DCA Partners helps client companies to assess their market and competitive positioning to develop a well thought–out external growth strategy to augment their internal growth initiatives. Once this strategy is formalized, they will identify potential acquisition candidates, solicit target companies, help structure the deal, coordinate the due diligence and legal documentation processes, and even assist in developing the post–closing integration strategy. In essence, DCA Partners acts like an outsourced M&A department—an extension of the Client’s management team—managing the entire process.

Because the Company provides such intimate and comprehensive services, they limit the number of clients to a maximum of 3 per partner. Unlike many business advisory and consulting firms, all clients are handled personally by a Senior Partner of the firm, and are not relegated down to a junior staff member for servicing. “People look at our business model and criticize it because it doesn’t scale well. What they don’t understand is that we don’t aspire to be big, we aspire to provide personal service and exceptional results to our limited group of clients,” explains Rocca. “If we can do that, the rest should take care of itself.”

The Company targets businesses which are looking for services well beyond those typically provided by a traditional business broker, but who are not yet ready for Goldman Sachs. “This middle market represents the majority of American businesses, and virtually all of the businesses here in the Sacramento Valley. Yet historically there have been very few resources that these companies can tap into to help them strategically grow their businesses. We see this as a tremendous business opportunity,” states Rocca.

Mr. Rocca has been a senior executive of three fast–growing companies in the Sacramento region over the past 15 years, most notable of which was his eight year stint as CEO of publicly–traded Bio–Dental Technologies Corp, which he helped to take public in 1990 and later sold to Zila, Inc. (NASDAQ:ZILA) in 1997. During his tenure with Bio–Dental, revenues grew 1500%, and the company’s stock price increased 50 fold. Mr. Rocca, and the organizations which he has led, have been recognized nationally by organizations such as Ernst & Young, Deloitte & Touche, Business Week Magazine, Inc. Magazine, Comstock’s Business, and the LA Times for their outstanding growth and financial performance. Mergers and acquisitions have consistently played an important role in Mr. Rocca’s growth strategy.

“When I sold my most recent company in December, I realized that I had helped companies complete nearly 50 corporate transactions and financings over the past dozen years,” explains Rocca. “Most companies do not have the internal skill set, experience and time to pursue acquisitions because management’s time is so consumed with operating issues. It is a classic example of your time being taken up by urgent issues, thereby not allowing you to focus on the important ones; like pursuing additional growth opportunities,” Rocca explains. “By outsourcing those functions to us, companies know that these initiatives are getting the attention that they deserve, and the experience necessary to maximize the probability of success.”

In addition to working with clients looking to acquire other businesses, DCA Partners also helps companies looking to be acquired. The Company helps these clients identify their key value points, position the business to be most appealing to potential acquirors, and then oversee the entire sale process, from negotiation to closing.

Despite the fact that the Company is less than a month old, it is already near capacity. “We may need to expand more quickly than I expected,” laments Rocca, “We only have the bandwidth to handle one additional client right now.”

Perhaps it’s time for a merger!?